Having worked for and both at small and large, at B2B and B2C, as a brand leader and consultant, I have a vast experience in creating, building and transforming brands. With onboarding the internal organisation often being the biggest challenge. If you want to lead a bold brand that brings a good change, let me help you.
I CAN HELP YOU WITH
BRANDING
Looking back before moving forward. The answer for future success often is a result of forgetting the past and by making the brand too complex.
SUM OF THE PARTS
Unite your internal organisation behind a compelling proposition to make your organisation more clean, focussed and agile.
EDUCATION-CENTRIC SALES
Crafting a go-to-market strategy in which marketing / sales and on- / off-line go hand in hand.
CONSULTING PROJECTS
IDENTITY
An unifying identity for 8 production sites, generating a €1 billion business.
2024
POSITIONING
Global brand proposition and portfolio architecture that brings 5 local brands and products under 1 roof.
2023
GLOBAL BRAND
Development of global brand book of iconic brand that lots its spark.
2023
INTRAPRENEUR PROJECTS
TRANSFORMATION
Bringing the mojo back into a 1842 French brand with a full 360 transformation, bridging the world of cocoa with chocolate with the first global chocolate brand prioritising cocoa fermentation.
2013 – 2019
FLAVOUR IS KING
Internal optimisation project to install a flavour excellence culture including an investment and capabilities
2017 – 2019
CHEF’S FAVOURITE
Creating worlds most creative and leading chocolate competition for professionals.
2015-2019
BETTER BRAND 