What makes a design agency succeed? Exceptional design. And that requires an agency packed with top talent in design, strategy, and account management. At its heart, a design agency is in the business of recruiting and retaining the best people. And what’s the real business of a supermarket? It’s easy to think it’s about assortment, price, logistics, or marketing. But ask yourself: would you travel 30 minutes to get to your favorite supermarket if there’s an “okay” option nearby? For supermarkets, it’s all about real estate—location, location, location.
The real question is, if you strip everything down, what makes your company a winner? For weeks now, I’ve been turning this question over as Be Better My Friend has reached a pivotal point. To grow and scale, we need clear answers to big questions: How do we accelerate growth? Where should we focus? Who do we need to bring on board? And, ultimately, what’s our true core?
Be Better is the best sustainable butter alternative on the market. Chefs across the world are confirming it: 100% plant-based, it works like butter and lets chefs create food that’s pure, inclusive, and guilt-free. This purpose is our foundation, the reason we exist. But what’s our actual business?
I believe our very core is education, distribution, and branding.
- Education so that chefs and brands experience Be Better firsthand, seeing its benefits in action.
- Distribution because Be Better must be as readily available as traditional butter and margarine—our customers need access without hurdles.
- Branding to inspire chefs to make the switch from the familiar dairy butter and, for some, to upgrade from cheap margarines.
Now, when we look at the big questions ahead, the answers become much clearer.
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