#3 How do you stay motivated?

Saturday, 7 a.m. The alarm sounds, and every part of me wants to stay under the covers. But here’s the thing—I promised myself I’d post a new blog every Sunday. This week’s topic? Motivation. It’s ironic because right now, I’m not feeling it. But here’s my insight: you don’t wait for motivation to strike; you just start, because you made a promise to yourself.

One of the biggest reasons startups fail isn’t a lack of cash—it’s when founders lose motivation. When we launched Be Better My Friend in late 2021 at the Sirha in Lyon, my motivation was at an all-time high. I was going to conquer the world, plant-based butter in hand. Fast forward 2.5 years, and Be Better is now in 16 markets and about to launch in Australia. We’re not just a concept; we’re a real business, with chefs around the globe using our product. But getting here? It’s been a long, bumpy road.

The struggle: Alone but Unyielding

Being an entrepreneur can be lonely. Everything rests on your shoulders, yet no one’s waiting for you. I’ve had to get comfortable with hearing “no” over and over, holding onto optimism to push through the setbacks. It’s a mindset shift that’s kept me going because growth? It’s almost always slower than you hope. And while I hold tight to my vision, my partners and bank account get nervous. Sacrifices become your new reality: no more holidays, no new clothes, no nights out. But I’ve come to realize—the best things in life really are free.

What fuels me, though, is this drive to create independence in a system that pushes conformity. Be Better isn’t just about plant-butter; it’s about building something that makes a difference. It’s helping chefs make pastries that are better for people and planet. But passion alone isn’t enough to sustain you. There are plenty of days where motivation is nowhere to be found. And on those days, discipline takes over.

Action defines mood

Motivation is fleeting, but discipline gets things done. Especially on days when you’re tempted to procrastinate, discipline steps in. When you follow through on your commitments—even when you don’t want to—you build confidence, self-worth, and resilience. That’s what really drives change.

I believe action shapes mood. Every morning, I’m up by 5 a.m., starting with weightlifting, meditation, and a smoothie. Then, I tackle the top three priorities I set the night before. I remind myself of a line from Alex Hormozi: You have to do the thing. Thinking about improving pastry? That’s not doing the thing. Talking about how you’ll change the industry? Still not doing it. So, I push aside the temptation to wait for the “right” feeling. I open my laptop, pick up my phone, go through my contacts, and make my calls. Every day, 30 calls. Each one a step closer to better pastry—and to my independence.

If this post resonated with you, I’d love your support. Like, share, and, if you have insights of your own, drop a comment below. Let’s build something better, together.